"The Myths of Weightless Hair" by top stylist Danilo
Pantene Pro-V have recently revealed that 71% of women feel that their hair sometimes feels weighed down when they use a conditioner. Women will try all manner of things to combat this weighed down feeling, from limiting their hair styles, not using conditioner and even not going out if they can’t wash their hair first. But do any of these actually solve the problem of weighed down hair? Nope, but meet a product that does! We recently introduced you to Pantene's new AquaLight haircare range and Top stylist Danilo tells us “Myths are built on old traditions, which is where conditioner phobia started. We’re now in 2010, Pantene Pro-V has new technology and we’ve broken that cycle…you don’t need to make the compromise anymore.”
Now, Danilo explodes the myths that could be stopping you from achieving the beautifully light hair you want - read your way to the swish factor!
MYTH 1: Skipping conditioner keeps hair weightless.
The best way to achieve beautifully light, glossy hair is to keep it nourished – and that means regular conditioning. The secret is to use a conditioner that suits your hair type. If you suffer from weighed-down hair, then use a good, light conditioner such as Pantene Pro-V Aqua Light from root to tip every time you wash your hair.
MYTH 2: Only fine hair gets weighed down.
It’s certainly a problem that fine hair is particularly prone to, but all women can feel that their hair doesn’t stay as fresh and weightless as they’d like. Even if your hair’s thick or coarse, you could still suffer from this problem and may need to use a shampoo and conditioner with technology that doesn’t weigh your hair down.
MYTH 3: Models in shoots and hair ads with gorgeous, swishing hair have always just had their hair freshly washed.
Sometimes on a shoot there’s no time to wash and dry a model’s hair. That’s why it is vital that they keep their hair in optimum condition by using the right care regime for their hair type – and that means using a conditioner every time they wash their hair, and regular treatments. If you find that the freshly washed hair feeling has gone before the end of the day, you may not be using the right shampoo and conditioner for your hair type. Try using lighter hair care products which also nourish the hair, to give your hair that freshly washed feeling. When needed, use a refreshing spray like the new Pantene Pro-V Aqua Light Leave-In Treatment Spray to revive your look.
MYTH 4: You should expect your hair to feel heavier as the day goes on.
We know so much now about how a bad hair day can affect women’s self-esteem that Pantene Pro-V is always working on ways to keep women feeling good about their hair for longer. I think the Aqua Light collection is going to fulfil a real need in women who feel their hair is letting them down.
MYTH 5: The way you wear your hair could be weighing it down.
You shouldn’t feel limited in your hair look. The great thing about modern products like Aqua Light from Pantene Pro-V is that they give you an excellent foundation to wear your hair however you want and still leave it feeling weightless and freshly-washed.