I'm loving this Much More than I Expected to...
She's the hottest ticket around at the moment - despite that some folk, including myself at times, feel she is being somewhat over-exposed - but whatever, she's the fashion-pack's IT girl and one cannot that deny her uber-cool, laid back sense of style is very inspiring. I was dubious when I heard that she was going to be fronting the S12 Vero Moda campaigns.. why? Because I didnt know if either brand would 'fit' well with one another. With the Vero Moda brand being an obvious high street, mass appeal type of brand - albeit a somewhat edgy brand that has form in reinventing itself - and the Chung brand, if you like, having always represented her quirky, individualness and her bold, almost unkempt, carefree style of dressing - it just didn't seem like a natural pairing really. Then I wondered if perhaps her move to work with Vero Moda was somewhat representative of where her own profile / career was going - i.e. leaving behind her individual high end funkiness for a more main-stream, mass produced, over-exposed profile? SO...what is clear from this surmisation is that I think WAY too much about such generally, un-important things.
But on the flip side, what is clear from these gorgeous shots below is that I may - MAY - have been wrong. These shots are adorable... and if Vero Moda can produce capsule, limited edition collections like this with a quick stock turrnaround, this partnership could be a match made in fashion heaven! Drool!
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