Kristen Stewart to front Balenciaga fragrances
Kristen Stewart is to become the face of Balenciaga fragrances.
The 'Twilight Saga' actress - who has previously confessed to not knowing much about the fashion world - is excited to be involved with the "cool" brand, as she has always been a big fan of the Spanish design house.
She said: "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That's the way it is."
Creative director of the brand Nicolas Ghesquiere admitted Kristen - who is currently dating her 'Twilight Saga' co-star Robert Pattinson - was great for Balenciaga because of her "progressive character".
He told WWD: "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.
"From her early appearance in 'Panic Room' to her independent choice of 'Welcome to the Rileys', I've always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I've always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga."
Charlotte Gainsbourg will continue to be the face of Balenciaga Paris.
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