The Force of Beauty.....
Are you kind of sick of hearing about the 'beautiful people'? Well, you will be glad to know that this is about the 'Force of Beauty' - and for once, it doesnt refer to those pretty folk that we see in magazines every day, or that sit across from us at work and forever make us jealous - this is referring to the real women of the world... for as we know, pretty is skin deep but real beauty comes from within... ya ya but it's true!! bareMinerals are inspiring beauty into action with their latest campaign... 'Be a Force of BeautyT' Campaign; one which amplifies the Company's Core Belief That Beauty Can Change the World.... and I believe that real beauty - i.e. inner beauty - can actually change the world - it inspires positivity... and that is what this latest campaign by bareMinerals is all about. Yes of course, first and foremost it's a marketing campaign but the point is, it has a message - and the message is a good one.
The first iteration of 'Be a Force of Beauty' will roll out to the UK in Spring 2012. Supported by integrated marketing efforts, the campaign creative will feature five women, each personifying a 'Force of Beauty' as identified during a blind casting held in late-summer. Recognising that beauty is not solely defined by a physical manifestation, the methodology behind the blind casting is meant to highlight the symbolic relationship between confidence and beauty, demonstrating that it's the effect of confidence on the world that is the hallmark of true beauty.
bareMinerals partnered with the photographer Rankin, to inject soul into the print campaign, and to breathe life into the 'Be a Force of Beauty' anthem and bring a sense of authenticity and sincerity to the campaign by capturing an honest expression of inner beauty. I cant wait to see those picures - and we will of course bring them to you!
In the meantime, check out the link below for more info
www.bareminerals.co.uk/forceofbeauty
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